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This is an impressive commercial

I don’t generally like TV commercials while I’m watching TV. But that doesn’t mean I don’t like commercials. I like to watch the good ones, especially when they’re not interrupting a movie or a good show.

With an election campaign on in both the US and Canada, there’s been a lot of pretty awful ads lately. But this one is a great ad.

It’s for a product that I don’t think is available here in Canada. But after watching this ad, I wish it were. I like a company that things this is a good use of their advertising dollars.

As someone who spends a lot of time talking about the importance of reputation and image and high-quality tools — I love this example.

Here’s the link to the ad.

Going car-free not as easy as it sounds

I’ve managed to take my bike to work a few times since my last post. It takes me about 35 minutes and I wander along some nice trails, largely skipping busy streets. I’ve also picked up a monthly bus pass for those trips downtown or other places where I don’t want to take my bike and have to find a secure place to lock it up.

This weekend, I went out and bought a nice set of pannier bags, so I can make short trips to the grocery store or the library and be able to carry stuff home easily. They’re also great for carrying rain gear on my commute. That’s definitely required here in Victoria – especially in the winter.

So the pieces for my switch to a more carbon-friendly approach to my life are coming together. But you know, it’s still tough to consider giving up my car.

It’s not because my car is unique or high-end or anything like that. In fact, it needs expensive brake work and it leaks when it rains. But I still find it nice to have. Whether it’s taking the dogs to the park for an extended outing or a quick trip up to Langford, where our storage locker is located, or even running Jaime and her bike back home after supper, when it’s too dark to ride – it sure is handy to have a car.

So for now, I’ve decided to keep the car around. I’m using it a lot less and that’s a good thing. But I’m not ready to sell it just yet. I am really enjoying my bike and although the hills in this city make biking a challenge, the abundance of bike lanes and trails keep me happy. I’ll see how it goes when the wet, cool weather arrives in a month or so.

Time to do my part


So today the federal election campaign starts in earnest. But while I used to live and breathe politics, today my reaction is more like the little guy on the right. Sure, there are important differences between the parties and candidates, etc., but I can’t help feeling that whoever wins the election doesn’t have that much relevance to what happens in my life. Call me cynical but that’s the way it is.

However, that doesn’t mean I’m not interested in things. In fact, I’ve decided that my goal for the next while is to figure out ways to reduce my own carbon footprint. And I figured that since I’ve been having trouble coming up with reasons to update this blog recently, I’ll share my journey with you all.

The first thing I’ve done is to make a commitment to using public transit to get around instead of driving. I was a pretty dedicated user of public transit when we lived in Hamilton and I worked in Toronto – I spent a lot of time on Go Trains and buses. But since we moved to Victoria, I’ve tended to drive when I needed to go downtown or more recently, get to the office.

So for the last few weeks, I’ve been buying bus tokens and travelling to work by bus. Last week, I upgraded to a monthly bus pass. Travelling by bus is longer (about 50 minutes one way, as opposed to 10 minutes by car) but it gives me a chance to catch up on podcasts on my Ipod. So I don’t mind the extra time. However, when I go to work by bus, I can’t get home at noon to walk the dogs — that could be a problem.

I haven’t decided whether to get rid of my car for good yet. It’s a 1994 VW Jetta that needs a brake job but is otherwise still a good car for around town. I’m tempted to keep it around to have for taking the dogs places and picking up groceries, etc. But I may get rid of it too, depending on how well my second major carbon footprint idea works out.


And that idea is a new bike, which I finally picked up last week. It’s a hybrid, a cross between a road bike and a mountain bike, which has some of the features of both. It’s a great commuting option and since I live in Victoria – where bike commuting is a realistic alternative year-round – I’m looking forward to making that option work.

I’ll tell you more about how that’s going in my next post.

Cheers,

Why I didn’t make the Olympics

I’ve been away. If you were wondering what I was up to, check out the video below. One thing I wasn’t doing was attending the Olympic Games.

Ever wonder what it takes to get to the Olympics? Well, here are some examples of performances that won’t win you a spot on the team.

The video is called Why I didn’t make the Olympics.

Enjoy.

(Note: I’m not sure why there appear to be two images of the video appearing here…but clicking on the top one seems to work.)

The Last Lecture

I’m back from our vacation to Haida Gwaii (what used to be the Queen Charlotte Islands) and it was everything we had hoped it would be. The weather was amazing — we had no rain at all, which is a rare event in that area. It’s a pristine wilderness that has to be seen to be appreciated.

I’ll write more about our trip and show you some pictures in another post. I still haven’t made the move from living the adventure to writing about it. I went back to work the day we arrived back and it’s taking awhile to get my head back into an organized life.

When I returned, I noticed that Professor Randy Paush, of The Last Lecture fame, (video here) had passed away on July 25.

Those of you who have heard of him will already be familiar with this video of “The Last Lecture,” but for those who haven’t heard of it (I guess it was a year or more ago that it became such a sensation) will be interested in watching this. There’s also a book version available.

I don’t know much more about Pausch than what I’ve seen from the video and Wikipedia, but it’s a powerful statement about what it means to live, especially when your future is a short one.

I find that vacations do a great job of reducing my thinking down to paying more attention to what I like and not worrying so much about things that are beyond my control. I’m not sure if that’s what the point of Pausch’s lecture was, but it resonates with me. As someone else put it, we should live each day like we’re on holiday.

Howa, Randy Pausch.

Here’s the link to the video.

Off to Haida Gwaii

anvilCove.jpgI haven’t been blogging up a storm lately, but this is to let you know that it will be even lighter than usual for the next few weeks. Heather and I are celebrating 25 years of marriage with a kayak adventure in Haida Gwaii, or the Queen Charlotte Islands, as it used to be called.

We’ll be joining a tour where we stay on board the Anvil Cove at night (that’s it on the right) and spend the days kayaking around the inlets and islands of Moresby Island in the Gwaii Haanas Park/Reserve and Haida Heritage Site. If you want to know more about this amazing place, check out the Parks Canada site.

It’s the trip of a lifetime and we’re very, very excited.

So we’ll be back here in Victoria towards the end of the month and I’ll be posting lots of pics to Flickr and writing about some of the adventures we’re going to have.

Talk to you then…

How to organize the room

I was working at a conference last week, putting together a daily newsletter of what was going on.

The concept was a good one. Each night, we’d put the issue together, featuring highlights of the day’s events and profiles on what was happening the next day, as well as helpful tips about conference stuff, where things were happening, etc.

Once we had things written and approved, we added pictures from the day, then shipped it off to the printer. It was delivered to the hotel around midnight, then a copy was slid under each delegate’s door so they’d have it when they woke up. It was a fun project and well received.

So when I came across this post from Seth Godin, I had some recent context to process it with. And, as usual, his advice about how to physically control the room for a presentation, whether at a meeting or a conference, is based on common sense and his own experience. But no matter how practical the idea, I’m always amazed how often people don’t think about stuff like this.

Here’s an excerpt:

“What does this remind me of?”

That’s the subliminal question that people ask themselves as soon as they walk into a room. If it reminds us of a high school cafeteria, we know how to act. If it’s a bunch of round tables set for a chicken dinner, we know how to act. And if there are row upon row of hotel-type chairs in straight lines, we know how to sit and act glazed.

If it’s a place where we’re used to saying ‘no’, we’re likely to say no. If it’s a place where we’re used to good news or important news or just paying attention, we’ll do that.
You can use this Pavlovian reaction to your advantage, or you can be a victim of it. A non-traditional arrangement can make people sit up and take notice. A rock concert feel is going to raise the energy level of even the skeptics. A circle with no tables makes people feel naked. These are tools, and you get to choose.

If you have to serve lunch, serve lunch. Big round tables, lots of talking. Then have people stand up and go hear the speaker. In a different room, with a different setting, one that works. No one ever heard a speech that changed their lives when sitting around a round table having just eaten a lousy lunch. Mixing the settings serves no purpose, wastes time in the long run and saves very little money.

Do you see that this is just more marketing? You tell a story with where you put the chairs.

Here’s the link to the story.

How do you read stuff online?

There’s a good article over on Slate that I’m recommending you read.

Here’s how it starts:

You’re probably going to read this.

It’s a short paragraph at the top of the page. It’s surrounded by white space. It’s in small type.

To really get your attention, I should write like this:

– Bulleted list

– Occasional use of bold to prevent skimming

– Short sentence fragments

– Explanatory subheads

– No puns

– Did I mention lists?

The article examines the theories of usability guru Jakob Nielsen, who I’ve referred to often in terms of designing good web pages and general net etiquette from a user point of view.

It’s well done and fun to read. And if you’re interested in getting your message across to your readers in the best way possible, you’ll want to read this.

Here’s the link.

A new definition for trailer trash

I’ve been too busy to blog much lately, but I realized that I’d let things go a little too far. Sorry about that. I’ve got a new full-time gig and it’s taking a while to transition from working in a home office to moving back into the 9 to 5 world. Once I settle in, I should get back to the more regular review of all the things that are interesting around me again.

For now, I’m going to keep pointing you to stories I notice that are worth talking about – whether for serious reasons or not.

Today’s pointer is to a delightful story about US First Lady Laura Bush, who has taken to travelling abroad in her own Airstream trailer, conveniently loaded into the back of a military transport plane.

I’m sure that there is probably a rational explanation for this (security, convenience, etc.) but on the face of it, it’s just too silly for words.

Here’s the link.

Take the time to read this story

Someone told me to read this story awhile ago, but as I so often do, I found something else that I considered more important and didn’t get around to it.

This morning, weeks later, I sat down and finally read “The Things That Carried Him,” Chris Jones’ incredible, true story in the May, 2008 issue of Esquire, about an American soldier’s journey home from Iraq – one of nearly 4,000 young soldiers who have been killed since that conflict began.

It’s a remarkable tale. And it’s one of the best pieces of writing I’ve ever read anywhere.

Take the time right now to read it.

Here’s the link.

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