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16 million views and counting

Ever wonder whether you’re worrying too much about timing/ordering/organizing in your daily life?

The video I’ve posted below might make you pause – once you’re done laughing. “Business Time” is hilarious…and so true…

But there are some other things you should notice about this too. Take a look at the statistics for this little ditty performed by Flight of the Conchords – two very funny guys from New Zealand who are a Grammy Award-winning comedy duo. Find out more about them in their Wikipedia entry.

Note that this video, one of many that are posted on YouTube, has been viewed over 16 million times. That’s a big number – and it’s just one of the videos. That kind of exposure is worth a lot of money. I’m sure it’s also resulted in a lot of sales of the group’s DVD’s and CDs, as well as spurred interest in their TV show.

Now suppose that the people that filmed that TV performance had imposed a take-down order on YouTube. How likely is it that millions of people around the world would know about this comedy duo?

The incredible power of social media is that something as simple as posting a video to the site (something almost anyone can do) can be viewed by millions with no more resources required.

A couple of weeks ago, I was asked whether I could package up four short videos for a client and create a DVD for a presentation. I was able to do that but I also offered to post the winning entry to YouTube – it didn’t take any more effort on my part. (You can see it here.) So far, without any further attention, it’s already been seen by over 500 people.

Creating and sharing content is not a new skill. We’ve always done it. But now, we can share it with far more people than ever before, in ways that we might not even have contemplated.

Here’s the Flight of the Conchords video.

Enjoy.

There’s an app for that

Apple’s iPhone commercials include the line “There’s an app for that,” which is a great slogan. But I figured it was just a bit of hype until I saw this post by Andy Ihnatko on his Celestial Waste of Bandwidth blog:

Okay. So you’re in a theater watching “Transformers 2″ and you desperately need to go to the bathroom. Yes, launching an iPhone app in the middle of a movie is not socially acceptable but neither is whizzing involuntarily right in your seat, so you go ahead and launch RunPee.

The app connects to a central site and sends you a list of all currently-playing movies. Tap “District 9″ and it displays a list of scene and line cues from that movie designating the start of a good moment to leave for the bathroom without missing anything important. A timer tells you how much time you have left before the movie starts getting interesting again and there’s a synopsis of any details you might have missed, to read on your walk back to the theater.

If this is an ongoing problem for you, and the phrase “Don’t buy the 72 ounce Dr. Pepper at the concession stand” never occurs to you, you can launch the app and tap a Start button when the movie begins. The app will tell you at a glance how many more minutes you’ll need to hold it until the next gap in the action.

This just might be the most brilliant thing ever.

I bet it won’t make it into one of Apple’s iPhone commercials, though.

(”Say you have a bladder-control problem that affects your ability to see a movie without wetting the seat. There’s an app for that.”)

See the full post here.

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Woodstock – 40 years on

Forty years ago this weekend, the Woodstock Music & Art Fair was held at Max Yasgar’s farm and the world has never forgotten.

Like most people of my generation, I’m sure I was there, (everyone else says they were, so I must have been, right?) Thanks to the album and the movie and Joni Mitchell’s song, I have nice complete memories which seem like my own. If you don’t remember it, you can find a pretty complete description of what happened on this Wikipedia entry.

Over at the Huffington Post this weekend, there are several articles about Woodstock and it’s legacy. One I like was written by Paul Krassner who had a unique perspective for the event. Here’s an excerpt:

While The Who were performing, [Abbie Hoffman] went up on stage with the intention of informing the audience that John Sinclair, manager of the MC5 and leader of the White Panther Party, was serving ten years in prison for the possession of two joints; that this was really the politics behind the music.

Before Abbie could get his message across, Peter Townshend transformed his guitar into a tennis racket and smashed him on the head with a swift backhand. Townshend had assumed that Abbie was just another crazed fan. When The Who played at Fillmore East the previous week, a plainclothes cop rushed on stage and tried to grab the mike. He intended to warn the audience that there was a fire next door and the theater had to be cleared, but he was able to do so only after Townshend kneed him in the balls.

But there was more to what was going on than just the escapades on stage. It was the end of an era and the beginning of a new one.

Krassner wraps up his piece with a nice image:

But the seeds that were planted then continue to blossom now. And the spirit of Woodstock continues to be celebrated at such events as the Rainbow Gathering, Burning Man, Earthdance, the Oregon County Fair, the Starwood Neo-Pagan Festival, Pete Seeger’s Clearwater Festival, the Coachella Valley Music & Arts Festival, and yes, the electronic magic montage of musicians and singers around the globe performing “Stand By Me” on YouTube.

By the way, if you haven’t watched that Stand By Me video yet, do it right now. It will make you feel good all over.

Behind the front cover

In an age where you just turn on your computer and everything is there, ready to be explored, it’s easy to forget how much work goes into making things work.

Peter Belanger is a photographer who was asked to shoot a cover for MacWorld magazine.

In an inspired bit of “here’s something cool” film-making, he documented the whole process, using time-lapse photography, from the initial photo shoot through to the final completion of the magazine cover.

It’s a fascinating little video. I especially like watching while the images are worked on in Photoshop to become the final images on the cover. It’s quite a process.

Here’s the link to Peter’s website, where you can watch the video. I’d have to crop the size to embed it in my blog, and I really want you to see it in its native format.

Enjoy.

Cut back on cheating by encouraging learning

The premise of this article seems so sensible, it’s hard to understand why anyone would have a problem with it.

Anderman said much of the reason student cheating is so extensive is that schools place an emphasis on testing, assessment and ultimately performance-based results focused on getting the best grades and scoring highly on tests, which causes a lot of anxiety and stress for students.

“Research that I have done and some of my colleagues (have done has) shown that if you focus in classrooms on intrinsic learning, on learning really for the sake of learning and really get kids involved in long-term projects, in-depth kinds of tasks, they’re going to learn the material, they’re going to learn it well,” said Anderman, a former public school teacher.

“They’re going to maintain their interest and motivation for the material, and at the same time they’ll still do fine on the test, but they won’t get all stressed about the test.”

When it comes to motivational predictors of cheating, Anderman said when students believe that the teacher’s goal is to have them learn and understand materials and appreciate what they’re learning, it’s proven consistently in research that cheating is much less likely to happen.

Call me a utopian, but I do believe that this premise should apply to our schools. And if it also applied to our workplace, we’d be a lot better off.

Substitute “employee” for “student” and “manager” for “teacher” and I can imagine a workplace that functions a lot better than the results-driven culture we have now. I don’t mean that employees shouldn’t be expected to deliver results. But I do think that they need to be encouraged to understand what and why they’re being asked to do and supported in the process.

I’m not anti-competitive but when everything comes down to “the bottom line,” the end result is a negative. The old saying “the end justifies the means” is, for me, wrong. Honesty, transparency, clarity – those are the values that should be driving what we do.

We know that “what” our children are learning is important. Now we need to become as concerned with “how” they’re learning and how they’ll benefit from it down the road. But we’ll need to change a lot more than just our school system’s testing methods to make it happen.

When tactics drown out strategy

We’ve been struggling with a client who doesn’t like spending time worrying about strategy. She’s quite happy to get right down to tactics – and she wants to argue and debate the merits of them for hours.

We’ve been trying to get her to see that spending time on tactics without a clear strategy (or a strategic plan, as we call it) is not a good use of her time and will ultimately hurt her chances of meeting her overall communication goals.

As usual, while I was working through the problem, Internet marketing guru Seth Godin nailed it for me.

Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, “I’m going to post this.” If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

Here’s the link to his article.

House next door burns down

We came home Sunday to discover the house behind us in flames. It was frightening, especially because I thought it was our house that was on fire as we drove up. (Click on the photo to see a larger size)

Apparently, there was some kind of an explosion, then the flames started. Speculation is that a BBQ may have blown up. Fortunately the family of four got out safely and are uninjured. But the house is a write-off.

I’ve got some other photos that I’ll add to this page later.

One thing this does is make you realize how fast these things happen. I think I should consider more insurance…and make sure I’ve got off-site back-ups.

Michael Collins: “Carrying The Fire: An Astronaut’s Journeys”

Today is the anniversary of the Apollo 11 moon landing. Andy Ihnatko honoured the day by dragging out his copy of Michael Collins’ “Carrying the Fire: An Astronaut’s Journeys:” and crafting a very moving and timely blog post:

Last night I got down my copy of “Carrying the Fire: An Astronaut’s Journeys,” Michael Collins’ first-person account of Apollo 11. It’s one of the most marvelous books about the space program ever written. It was published shortly after the landings and stays firmly in the orbit of the events of July 16-24 1969 (the training, the engineering, and the mission itself), but also provides important context and background. As pilot of the command module, Collins was no idle spectator to the moment when Armstrong and Aldrin became the first to step foot on the Moon. Firstly, because his role was no less important than that of the two astronauts who undocked from the command module and set off for the Sea of Tranquility. Secondly…because he was on the wrong side of the Moon at the time. Ironically enough, he was closer to the event than any other man or woman…but he couldn’t even listen to the radio chatter, let alone watch it live on video.

Andy copied out some of the more memorable parts from Collins’ book about the time when Aldrin and Armstrong were down on the surface. It’s a great perspective. As Andy notes, after 40 years, we are tempted to take what happened for granted. Reading these first-person accounts make us realize just how gripping and risky it really was. No one knew what was going to happen – they just went ahead and did it.

A day to remember


Forty years ago today, July 16, 1969, Apollo 11 blasted off into the heavens, bound for the moon and launching a new era in space travel. If you are going to draw up a list of events that re-shaped society, walking on the moon certainly rates as one of them.

To honour the occasion, NASA has launched a special commemorative website, featuring a collection of restored video clips from that historic trip. And “The Big Picture” blog has a great collection of photos culled from that magical trip. I’m amazed how many of those images have become icons that I instantly recognize. (Link to the story)

What were you doing back then? I have a memory of playing little league baseball during that time, although I can’t be sure. But I also remember watching the first steps and those pictures from the moon, so I must have been at home when they were on the moon. Or maybe I just remember the pictures from all the times I’ve seen them over the years.

No matter. It was, and still is, a pivotal event.

Ironically, just yesterday, a Canadian, Julie Payette, headed into space on the Space Shuttle Endeavour, bound for the International Space Station, where another Canadian, Robert Thirsk,
is waiting to greet her. Two Canadians in space at the same time. Another big moment in time worth remembering.

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