{"id":368,"date":"2008-03-19T23:21:00","date_gmt":"2008-03-19T23:21:00","guid":{"rendered":"http:\/\/davetraynor.com\/wp2\/2008\/03\/19\/before-you-buy-your-next-ad\/"},"modified":"2016-10-29T05:49:42","modified_gmt":"2016-10-29T05:49:42","slug":"before-you-buy-your-next-ad","status":"publish","type":"post","link":"https:\/\/davetraynor.com\/wp2\/2008\/03\/19\/before-you-buy-your-next-ad\/","title":{"rendered":"Before you buy your next ad&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/feeds.feedburner.com\/~r\/typepad\/sethsmainblog\/~3\/253575599\/before-you-buy.html\">Seth Godin has some good advice for marketers:<\/a><\/p>\n<blockquote><p><em>Before you buy your next ad&#8230; My suggestion is that you spend thirty seconds <a href=\"http:\/\/www.dothetest.co.uk\/\">watching this video<\/a>.<\/em><\/p><\/blockquote>\n<p><\/p>\n<blockquote><p><em>Safe for work, audio is okay. Thanks to <a href=\"http:\/\/www.wsuccess.com\/\">Ken<\/a> for pointing it out. [And <a href=\"http:\/\/www.grokdotcom.com\/\">Bryan<\/a> points out this <a href=\"http:\/\/viscog.beckman.uiuc.edu\/grafs\/demos\/15.html\">original.<\/a> Hope the client didn&#8217;t pay too much for the new one!]You were going to spend <em>how much<\/em> to distract me from what I was doing?<\/em><\/p><\/blockquote>\n<p>(Via <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/\">Seth&#8217;s Blog<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin has some good advice for marketers: Before you buy your next ad&#8230; My suggestion is that you spend thirty seconds watching this video. Safe for work, audio is okay. Thanks to Ken for pointing it out. [And Bryan points out this original. Hope the client didn&#8217;t pay too much for the new one!]You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p88Hib-5W","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":1,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":1236,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/368\/revisions\/1236"}],"wp:attachment":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}