{"id":314,"date":"2008-12-09T02:09:00","date_gmt":"2008-12-09T02:09:00","guid":{"rendered":"http:\/\/davetraynor.com\/wp2\/2008\/12\/09\/let-squash-corporate-jargon-shall-we\/"},"modified":"2016-10-29T05:49:33","modified_gmt":"2016-10-29T05:49:33","slug":"let-squash-corporate-jargon-shall-we","status":"publish","type":"post","link":"https:\/\/davetraynor.com\/wp2\/2008\/12\/09\/let-squash-corporate-jargon-shall-we\/","title":{"rendered":"Let&#39;s squash corporate jargon, shall we?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lh3.ggpht.com\/_plNK-YE-FJo\/ST3SL19WkFI\/AAAAAAAAAQ4\/3UYfDf4JsOg\/ewww.jpg?resize=89%2C102\" alt=\"ewww.jpg\" border=\"0\" width=\"89\" height=\"102\" align=\"right\" \/>If you like words and cringe when people start abusing them, you&#8217;re going to love this list of least favourite corporate jargon that communications guru <a href=\"http:\/\/twitter.com\/home\">Shel Holtz<\/a> has compiled. The list is also a pretty cool demonstration of the power of <a href=\"http:\/\/twitter.com\/home\">Twitter<\/a>.<\/p>\n<blockquote><p>Last week, after seeing some particularly egregious corporate jargon, I queried my Twitter followers about their least favorite jargon. Here are the responses I got:<\/p>\n<ul><\/p>\n<li>Leveraging low-cost locations (as a euphemism for moving US jobs overseas)\n<li>Class-leading\n<li>Value-added (One of Dave Fleet\u2019s <a href=\"http:\/\/davefleet.com\/2008\/11\/top-10-most-irritating-phrases-in-pr\/\">10 most irritating PR phrases<\/a>)\n<li>A value-add proposition\n<li>Impact (used as a verb) \n<li>Synergy\n<li>Leveraging synergies\n<li>Working as designed\n<li>Bandwidth (as in \u2018I don\u2019t have the bandwidth to help out)\n<li>Cutting edge (this is another one that made Dave Fleet\u2019s list)\n<li>Leading edge\n<li>Industry leader (see Diana Huff\u2019s comment below)\n<li>Good PR (as in \u2018get me some good PR&#8217;)\n<li>Best practices\n<li>Strategic<\/ul>\n<\/blockquote>\n<p>And the list goes on&#8230;<\/p>\n<p>To see the whole list, as well as some pretty hilarious videos featuring a new word &#8211; <em>Buffling<\/em> &#8211; read the whole post.<\/p>\n<p>(Via <a href=\"http:\/\/blog.holtz.com\/\">a shel of my former self<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you like words and cringe when people start abusing them, you&#8217;re going to love this list of least favourite corporate jargon that communications guru Shel Holtz has compiled. The list is also a pretty cool demonstration of the power of Twitter. Last week, after seeing some particularly egregious corporate jargon, I queried my Twitter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/davetraynor.com\/wp2\/wp-content\/uploads\/2008\/12\/ewww.jpg?fit=295%2C340&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p88Hib-54","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":1,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":1163,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/314\/revisions\/1163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/media\/1164"}],"wp:attachment":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}