{"id":218,"date":"2009-08-10T21:47:00","date_gmt":"2009-08-10T21:47:00","guid":{"rendered":"http:\/\/davetraynor.com\/wp2\/2009\/08\/10\/when-tactics-drown-out-strategy\/"},"modified":"2016-10-29T05:49:16","modified_gmt":"2016-10-29T05:49:16","slug":"when-tactics-drown-out-strategy","status":"publish","type":"post","link":"https:\/\/davetraynor.com\/wp2\/2009\/08\/10\/when-tactics-drown-out-strategy\/","title":{"rendered":"When tactics drown out strategy"},"content":{"rendered":"<p>We&#8217;ve been struggling with a client who doesn&#8217;t like spending time worrying about strategy. She&#8217;s quite happy to get right down to tactics &#8211; and she wants to argue and debate the merits of them for hours.<\/p>\n<p>We&#8217;ve been trying to get her to see that spending time on tactics without a clear strategy (or a strategic plan, as we call it) is not a good use of her time and will ultimately hurt her chances of meeting her overall communication goals.<\/p>\n<p>As usual, while I was working through the problem, Internet marketing guru <a href=\"http:\/\/\">Seth Godin<\/a> nailed it for me.<\/p>\n<blockquote><p>Most of us are afraid of strategy, because we don&#8217;t feel confident outlining one unless we&#8217;re sure it&#8217;s going to work. And the &#8216;work&#8217; part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, &#8220;I&#8217;m going to post this.&#8221; If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)<\/p><\/blockquote>\n<p><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/08\/when-tactics-drown-out-strategy.html\">Here&#8217;s the link<\/a> to his article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve been struggling with a client who doesn&#8217;t like spending time worrying about strategy. She&#8217;s quite happy to get right down to tactics &#8211; and she wants to argue and debate the merits of them for hours. We&#8217;ve been trying to get her to see that spending time on tactics without a clear strategy (or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p88Hib-3w","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/posts\/218\/revisions\/990"}],"wp:attachment":[{"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davetraynor.com\/wp2\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}